Yesterday, I told you the story of Steve Jobs getting fired from Apple and starting a new company at 30.
While Jobs was still at Apple, he formed a close relationship with the advertising firmChiat/Day.
Their partnership was responsible for what’s considered to be the best commercial ever made “1984” and the flop that followed “Lemmings” in 1985.
Getting fired, even laid off, can be and often is a crushing experience.
If it’s ever happened to you… you probably know something of this.
The Happiness Equation: The Surprising Economics of Our Most Valuable Asset included a study revealing...
...people recover from the death of someone close to them or even a divorce more quickly than unemployment.
I’m sure that’s true for some people. You do not want it to be true for you.
Who needs that misery?
Some folks, I refer to them as “Pros,” take unemployment in stride, no matter how it happens.
Pros wouldn’t dream of taking it personally any more than the high school kid at Ben and Jerry’s would get hurt feelings that you ordered “Cherry Garcia” over “Chip Happens.”
Not taking it personally is a challenge many never get past.
Because you buy into the fallacy that "taking it personally" is "caring."
And not caring about your work is "bad."
Doctors and lawyers get this like crazy.
Because making it personal results in bad choices - doctors and lawyers can’t afford to make them.
The best lawyers and doctors are good at maintaining that detachment.
If you won the lottery and quit your job, would it take them months to recover? Ha. Not even close.
Business is business.
Back to Jobs...
After getting fired by the very CEO he courted and brought in to run his now former company, Jobs is furious and hurt.
According to those present, he did, in fact, cry.
He’s 30, inexperienced and taking everything very personally, which is one of the reasons they sent him packing.
Not long after Jobs goes, Apple also fires Chiat/Day the agency who'd done such amazing work in their heyday with Jobs.
When that happened, Steve Jobs, ever the genius marketer, took out this full page ad in The Wall Street Journal. (It's old and a tad fuzzy.)
See, Jobs was over it by then.
Moved on to his new company.
And he was thinking clearly and doing epic things, like this ad.
Jobs was a millionaire by 23.
It freed him from the foggy vision and fear that plagues most people and causes bad career choices: money.
This becomes a vicious cycle.
Money inspires risk averse choices preventing you from reaching your potential.
You never get to experience the clarity, or experience it only late in life.
Because who gets to be rich for a month to see what it's really like?
You do if you're very smart and move fast.
The Game is closing soon.
While it's here, it offers those insights so few ever get.
Seriously, try it.
Doors close this weekend and that is upon us.