An author named Seth Godin coined the phrase, “Permission Marketing.”
Here’s an hyper-simplified version of how it works.
You make a promise.
You keep a promise.
The promises we make connect us to people.
Children on the playground create the future by locking two grubby pinky fingers.
Middle-aged cynics lament, "promises, promises."
You make a promise with your
Promises about the result you’ll deliver, how and in what style.
Deliver on a promise that's true and accurate: success is yours.
There's so much doublespeak and jargon, it's getting harder to remember it's simply about making and keeping a promise.
People are starved for a simply stated promise.
Make a clear promise in this mad world and deliver on it: you're golden.
This feedback came in yesterday.
"My profile got there fast because Booster Shot was excellent!"
Make a better promise. Get it here: https://www.courtneykirschbaum.com/boostershot
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