Remember two months ago the news was full of pictures about the motorcycle rally in Sturgis, South Dakota? Thousands of bikers converge for a yearly festival. Those in the know refer to it as “Sturgis.” Think Harley’s, tattoos and black leather. It’s a biker thing. You get that pretty quickly, even if you're hearing about it for the first time. Maybe you already knew about the event. Maybe these are your people. Now… Drive west about 1500 miles. Pick up US 1 and go to Big Sur, California. Perched on the rocky Pacific coast, North of Hollywood and South of Monterey, you'll find the Esalen Institute. Those in the know simply refer to it as “Esalen.” Founded in 1962 by two Stanford grads who wanted to "support alternative methods for exploring human consciousness."
Nudity is welcome and common at their famous hot springs.
They offer courses in meditation, purpose finding, mindfulness, yoga and organic food which they grow right there. Think flower power meets the Dalai Lama. Hippy-dippy. Maybe you already knew about Esalen. Maybe these are your people. Here's a great example of what it feels like to be in the wrong place with the wrong people.
If people don’t know what to expect from you, you’ll get a review like that.
It says, "I don't belong here and it doesn't feel good." Your people, whoever they are, need to be able to depend on you to give them the truth so they can trust that you're both going to the right "place." This starts with their first encounter with you when they want to know if they're saddling up for Sturgis or mellowing out at Esalen. Tell them who you are. You’ve heard people say “I was in the right place at the right time.” Start by getting the first part of that right. That looks like this:
Right place. Right people. Happy you. Happy them.
Booster Shot is for you if you want to find your professional people - whether that's a sizzling steak and biker boots or Birkenstocks and organic mixed greens. It’s just over 100 pages. Jam packed with reliable ways to get your message to your people. It’s expensive. Worth it if it's for you. All are welcome, but only for one more day. Rally ends tomorrow. Then, it's gone. https://www.courtneykirschbaum.com/boostershot Courtney