Have you ever seen clothing with a polo pony and rider stitched on it?
Yeah, pretty much the entire world has seen something Ralph Lauren created.
Lauren’s clothes have a svengali-like ability to cloak new-money-awkward in patrician, generational wealth making the wearer fit in as easily as khakis and cashmere sweaters fit in a bridle leather weekender bag.
Shrug into blue blazer or pull a Polo rugby shirt over your head and you’ve arrived, even if your last name is Lifshitz instead of Lauren.
For the record, Ralph Lauren’s last name was Lifshitz.
He changed it.
The Ralph Lauren crest became the family crest for people who didn’t have one of their own.
The minute someone steps into these clothes, their jaw looks slightly more square.
You can almost picture them at a polo match if not on an actual polo pony.
Didn’t go to a private school and row on the crew team? No problem. You can’t dress like you did.
The spaces in Lauren’s flagship stores are rooms his most adoring customers would happily move into.
By his own admission, what Lauren really designed and created wasn’t clothes.
What Lauren tapped into struck a much deeper chord, one that fed them something people who came to adore his brand didn't even know they were hungry for.
That's what made Lauren a multi-billionaire.
Find out what it is and how you can use it to make people
Want what you offer
Feel secure knowing you have just the thing they're looking for and
believe you can bestow what they didn't even know they needed.
Now they want it and will be happy to pay bushels of money for it. Don't believe me?
GAP - another brand that enjoys adoration and recognition, offers a polo shirt for $30.
Ralph Lauren's version of that shirt is $95.
Here's a telling detail:
today, in the Covid Universe, the GAP shirt is 50% off. You can get it for a measly $15. On the other hand the item that offers - the Polo polo, is sitting pretty at the same cool $95.
Needless to say, these two items convey a very different message and are treated differently, as are those who wear one versus the other
Status pays handsomely.
How do you get it?
You decide you're going to create your own.
It won't happen overnight, but for those who are willing to put in the work, the
payoff is well worth it
Go here to get started: https://www.courtneykirschbaum.com/boostershot
Be ready. When you get this fundamental principle dialed-in, formerly rude recruiters and arrogant hiring managers become putty in your hands.