On Good Friday, 1964 an earthquake lasting four and half minutes shivered across Alaska.
A whopping 9.2 on the Richter scale, it was the second most powerful in recorded history.
When it struck, a woman named Genie Chance was in her car taking her son to pick up a book.
At first, Chance thought she’d blown a tire.
When it ended 4 minutes and 38 seconds later, she knew she hadn’t
Chance was a reporter for KENI, Alaska’s radio and TV station.
It was extremely uncommon for a woman to have that job in 1964.
(If you’ve ever been there you know Alaska plays by its own rules.)
She rushed home to make sure her husband and children were okay, and then went straight to KENI to get to work.
Take yourself back to the pre-smart phone world. The earthquake knocked out electricity and destroyed infrastructure for hundreds of miles.
Alaska had only become a state 5 years earlier.
New, unknown to most and far away, Alaska may as well have been another planet.
The day of the quake the default means to get messages out was to get word to Genie Chance at KENI.
She did this in a way people understood and could relate to.
For days, the only way for news and information to get out was Genie at KENI.
To the world, Genie Chance was Alaska.
She told you when a bridge was down and updated you when it became passable. She gave you instructions on how to safely purify snow for drinking water.
She told you if your kids were okay or if your plumbing skills were needed at the hospital or the oilfield.
The catastrophe made Genie Chance famous
Chance was recognized by the Alaska house of representatives and by people all over the world who got to know her from her broadcasts.
Years later, she ran and won a seat in the Alaska legislature.
Exposure is everything. It's the spark and then it's the oxygen that keeps the fire burning.
The closest most of us come to having a Genie Chance like experience is leaving it to chance. Hoping some event will raise our profile.
Not getting exposure is why smart, talented, hard-working folks stay under-appreciated and underpaid.
It's why you get calls for jobs you have no interest in and crickets after you apply for job you want.
This quote popped up on my screen in the last year: “Your boss is never going to pay you enough to live in their neighborhood.”
As I heard the story, after the amazing job she did and the recognition she received, Genie Chance asked for a raise at KENI. Management at the station said “No” citing that she was already the highest paid... woman.
She quit the same day.
Walk-away power is best power.
When you know how to manage your own exposure you enjoy that freedom and power.
Today, everyone has their own radio station thanks to LinkedIn and over 95% of recruiters are tuning in every day. Yet only about 5% of professionals know how or what to broadcast.
This is why I created LinkedIn Boost, for example do you know…
-- There are 3 settings specifically designed to place your profile in front of recruitersand hiring managers searching on Bing and Google? (Yeah, they do that.) Most users have no idea.
So few people know about this there was exactly one candidate on page one Google. These settings take about 5 minutes to set and have the power to put you right in front of a hiring manager or recruiter. #Exposure #FrontpageofGoogleforFREE
-- #1 rule to follow on LinkedIn - I share it with you and the study that proves it out. Breaking it is the proverbial kiss of death. I see people do this all the time… [cringe] #TheRightMessage
-- There are 6 types of photo that deliver the highest response rates. I dedicate a 10-minute video to this topic, showing you exactly how you can use your profile photo and the 5 other kinds of picture that get the best results. #CaptureTheirAttention
Overwhelm is real, so you'll get a checklist that guides you through exactly that to do get more clients, sales, interviews - all using LinkedIn and not spending one single penny on ads if you don't want to.
You can pair that checklist with a “nerd” tool I'll show you how to use. This tool carves a path through the madding crowd on LinkedIn, leading you to exactly what you want.
Whether you're looking for a job, selling your book or brokering mortgage loans, you can broadcast a message to the right people who'll be grateful to see it.
Not knowing these things is almost certainly destroying your results on LinkedIn and right now LinkedIn is the KENI of your career. Everyone is listening and looking here.
LinkedIn Boost is available now for a limited time. Don't wait for a big event. Learn how to create your own.
You can get it here:
and there's another reason to jump on this...
If you grab it now, you can pair it with Booster Shot For Your LinkedIn Profile for a song - that sweet deal will come up after you click the buy button for LinkedIn Boost.
Only available once this year, so don't delay.
See you in there,